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So much has happened since my last blog post. I’ve moved from Chicago to San Francisco. I’ve done research on cheddar cheese, buttons, and fraud reporting. I’ve touched a human brain. I’ve petted an adult cheetah (and he purred). I’ve binge-watched three and a half seasons of The Walking Dead.
Somewhere between studying cheese and watching zombies, I also finished the eye tracking book that I started writing in 2011. It officially went on sale yesterday!
My hope is that the generously illustrated and peppered with examples 320-pager will become a useful resource for those conducting eye tracking research aimed at evaluating designs. Pro tip: With its vibrant cover and the pleasant smell of fresh print, the book can double as an attractive stocking stuffer.
Thanks to everyone for your continued support. I’m excited to hear your feedback.
Happy Holidays!
Just in Time for the Holidays
Posted on | 2 comments
2 Responses to “Just in Time for the Holidays”
Urs
Hi Ago,
I like to thank you for the beautiful book; it has been a pleasure reading it. Great, how you turned such a marketing, psychology, neurosign and technology driven domain into a nice enjoyable readable book for UX experts.
I can highly recommend this book as a must read for any UI/UX designer and researcher.
Cheers, Urs
Urs
Hi Ago,
In Chapter 2, you discourse why/when to track or not to track.
From our eye tracking experience over the last years, there is an additional argument to track:
Why not using the Eye Tracking Live Viewer during each UX tests? I.e. as well without think-aloud protocol.
Each car has several rear-view mirrors. How often are you using them? Sometimes you are using them to know what is going on before you change the line (as part of an action). But: When and how often are using it to understand what is going on the road (without an action)?
The same applied if you are an UX tester with eye tracking experience, aren’t you? If you keep the eye tracker running with the Live Viewer, it can give you a lot of insights about your participants, how they view things, how they search, how they read, etc. It gives you a great opportunity to recognize your participants without asking questions about their knowledge und preferred behaviors.
For Remote Eye Trackers: The additional effort is only the calibration which takes a few seconds; everything else is for free with today’s eye tracking technology.
What is your opinion on this?
Cheers Urs