Rosenfeld Media Announcements Blog

Authors Maria Giudice & Christopher Ireland join Lou to discuss their new book, Changemakers: How Leaders Can Design Change in an Insanely Complex World, which comes out on January 17.

Get a taste of what they cover in the book, from systems thinking to navigating change, and how to look broadly at patterns to understand the context in which you are establishing change. The authors explain the wide range of industries they drew from in their research and interviews, as well as the highly emotional aspect of changemaking in society today. Bonus: they share some tools you can use to become a changemaker. 

Maria recommends: The Knowledge Project podcast – interviews with an eclectic range of people. Host Shane Parrish is one of the best interviewers Maria has ever heard! 

Christopher recommends: Non-profit Interact Project, which provides free design education to kids in underserved communities. 

work·shop /ˈwərkˌSHäp/ noun: a meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.

Instructor: Natalie Dunbar, Senior Manager, Design – UX Content Strategy, Walmart  [bio]

Natalie will be leading this workshop, The Content Strategy Practice Blueprint: Building from the Ground Up, starting Monday, September 14, 2022.  She is also the author of the recently-published book, From Solo to Scaled: Building a Sustainable Content Strategy Practice.  We asked Natalie to tell us a bit more about the curriculum beyond the standard website blurb (full description below).  Here’s what she told us.

In a nutshell, what problem are you helping people solve at your workshop? 

Using the five components that comprise what I call “The Content Strategy Practice Blueprint”, my workshop will help guide attendees through building a successful user-experience-focused content strategy practice from the ground up—one that brings great value to agency or in-house UX teams.

Who are those people, and why is it so important to them to solve it? 

Content strategy is clearly critical to brands and organizations, but it can be difficult to know where to start, or how to grow it into a successful and scalable practice. My workshop will be useful for those who may be the only content person in an organization, leaders of small content teams that are looking to grow, or UX or DesignOps leaders.

Does your approach represent a departure from previous approaches to addressing the challenge? 

Many great books have been written on the “how to” of content strategy. As well, there are just as many great resources that address specializations within the discipline, such as content design and content modeling. There are even a few resources that address the types of content professionals that are important to hire. But there really isn’t a resource that teaches how to build a practice. My workshop—and the book it’s based upon—fills that void.

Can you provide a brief anecdote/story about the problem/topic that illustrates it, and, ideally, your approach to solving it? 

After being hired at a small agency as the first-ever content strategist on a single client project and demonstrating the value of the discipline, I was given an opportunity to build a small practice to meet demand as more and more clients came to understand that content can make or break a user’s experience with a brand, product, or service.

A few years later, I moved to a larger organization and ended up leading an in-house team. Suddenly I was faced with figuring out how to approach the painstaking work of integrating our processes with other disciplines in the company’s sizeable experience design team, with the ultimate goal of building a content strategy practice that was both scalable and sustainable.

All I had to go on was my experience building that small practice at the ad agency and the rough practice-building blueprint and process framework I’d sketched out with the help of my agency colleagues. The big question was: Could I scale it?

Using and refining the approach I developed while at the agency, called the Content Strategy Practice Blueprint, we were able to establish, grow, and sustain a larger user experience-focused content strategy practice at the healthcare company.

Workshop Description

The Content Strategy Practice Blueprint: Building from the Ground Up

3 day virtual workshop

September 14-16, 2022, 12-3:30pm PT

Whether you’re the only content person in your organization, the leader of a small content team that you’re looking to grow, or a UX or DesignOps leader, if you’ve been tasked with creating a content strategy practice, Natalie Dunbar’s workshop will help guide you through building a successful content strategy practice from the ground up that brings great value to your agency or in-house projects.

You’ll learn the five components to the practice building process that comprise the Content Strategy Practice Blueprint, detailed in Natalie’s new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice:

• Making the business case for a content strategy practice
• Building strong relationships with cross-functional teams
• Creating a foundation of frameworks and tools
• Rightsizing the practice to meet client or project demand
• Establishing meaningful success measures

Learn to use this blueprint to create a practice that’s both sustainable and scalable, either as a part of, or as a service to, a digital or user experience focused department or team.

Learn more and register here>>

work·shop /ˈwərkˌSHäp/ noun: a meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.

Instructors:

Kristine Berry, IBM Z DesignOps Program Director [bio]

Jenny Price, DesignOps Lead and Manager, IBM [bio]

Kristine and Jenny will be leading this workshop, Taking your DesignOps to the Next Level, starting Monday, August 29, 2022.  We asked them to tell us a bit more about the curriculum beyond the standard website blurb (full description below).  Here’s what they told us.

In a nutshell, what problem are you helping people solve at your workshop?

We’re focused on uncovering how we might bridge the gap for teams who understand that DesignOps can increase the impact and effectiveness of their design teams but need to figure out how and where to focus those DesignOps resources for maximum benefit for the team and return for the business, and wider organization.

Who are those people, and why is it so important to them to solve it?

This workshop is for any DesignOps practitioner or manager who invests in design teams, whether they are just getting started or already have a dedicated team, whether they have a large or small design team, whether their design practice is emerging or mature, and whether they are looking to scale their capabilities at the organizational level. Understanding their biggest DesignOps gaps and pain points, finding solutions and creating a prioritized roadmap to bring back to their teams will help them take their DesignOps practice to the next level.

Does your approach represent a departure from previous approaches to addressing the challenge?

Our approach is unique in that we offer a quantitative and qualitative way to measure DesignOps strengths and weaknesses, and then we bring great DesignOps minds together to brainstorm ideas, opportunities, experiments and refine solutions while applying Enterprise Design Thinking practices. 

Can you provide a brief anecdote/story about the problem/topic that illustrates it, and, ideally, your approach to solving it?

As one example, a design team set forth in defining performance goals for the year. The DesignOps practitioner had a “gut feeling” of where the DesignOps practice should focus but wanted to share data with the leadership team to validate this direction. They used the DesignOps assessment to generate a score for each of the four pillars we’ll be diving into during the workshop. Sure enough, one area of focus was validated (Yes, the team needs to work on defining better metrics) and a secondary one was highlighted (the role of design) that they hadn’t considered a priority before taking the assessment. This data was shared with the leadership team, who brainstormed solutions that they are executing together to address the biggest DesignOps needs of the organization.

Workshop Description

In this workshop, you will explore how you might build and scale essential areas of DesignOps to support sustainable design teams – whether you’re just getting started with DesignOps or already have a mature practice. Jenny Price and Kristine Berry, two IBM DesignOps leaders, will lead you through a framework (based on IBM Design Thinking) to assess your DesignOps capabilities and identify opportunities for growth. You will walk away with a customized, actionable roadmap for your team and organization’s path forward towards a sustainable and scalable DesignOps program.

During hands-on, team-based activities, you will assess and identify ways to improve your team’s DesignOps strategy by:

• Exploring strategies for advancing DesignOps within your team
• Assessing DesignOps opportunities and gaps for your team using IBM’s DesignOps framework
• Engaging with other DesignOps and Design leaders who are interested in solving for pain-points
• Developing a 30-60-90 day roadmap to share with your team
• Learning more about DesignOps resources, methodologies, and applications

Learn more and register here>>