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From PSFK: http://www.psfk.com/2011/07/ecohols-reimagining-alcohol-brand-packaging-with-tetra-paks.html
Designer, Jörn Beyer aka Jørn, based in Düsseldorf, Germany has revamped the packaging of major spirit brands, to see if people’s product decisions would be affected by replacing their signature glass bottles with Tetra Paks. The resulting series called ‘Ecohols’ displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. What remains of the brand, is it just about the name, its contents, or the total package?
“Ecohol” packaging?
Posted on | 2 comments
2 Responses to ““Ecohol” packaging?”
Katarina
I’m sorry, but i don’t understand what is more eco in replacemnt glass with tetra pack…via ecoliser 2.0 /a tool for mesuring impact to the nature/ it seem to produce and recycle glass bottle is much better/ and we can re-use them as well/. And if we consider glass bottles can be recycled with no change to original quality…what is impossible to do with paper…in my opinion this isn’t step forward.
ps> is it only paper based tetra pack or that one with aluminium inside??? even worse…
maybe the mistake is somewhere else, not in glass bottles itself…
Nathan
Katerina,
While the glass may be easier to recycle (it depends on a lot of factors) and while it could be reused, the likelihood of either is still very low. In addition, even if it were to be recycled, it would need a good portion of the same energy that went into the original glass bottle. The other thing to measure is the CO2 and other gases emitted during the transportation/use phases of these items. Glass is much heavier than paper and aluminum and that weight difference alone might make the TetraPak better for the environment.
I’m a big fan of reuse, intended and unintended but unless customers have a way of sending their packaging back to the manufacturers for reuse, they simply don’t get reused.