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The word innovation gets thrown around a lot, but rare is a company who sets an audacious goal, such as recovering a rocket by landing it back on earth, and then works through years of expensive failures to reach success. Innovation is not an exaggeration here, and so SpaceX is completely comfortable editing together all their failed attempts for us to see. What other “innovative” company would do this?
How Not to Land an Orbital Rocket Booster
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