What’s a juicy story?

One of the perennial questions in UX is how we can get our colleagues to listen to us. To our ideas. To user research that contradicts firmly-held beliefs. To reports of subtle problems that add up to a lousy experience. To new ways of thinking about a design problem. Stories can help. Instead of arguing, they put ideas into an active context, making them less abstract.

Those stories become juicy when they engage the imagination.

• A good user story gives you a character, an action and a goal.
• A good scenario fills in the plot and motivations.
• A juicy story adds imagery – sensory, emotional, contextual details.

They are all forms of story, of course. But it’s the details that create the emotional connection. That connection lets us imagine the world of the story and understand the experience it encompasses. And when that happens, we can create great user experiences.

Want to know more about how to create a juicy story? We have a new article at UXmatters: Juicy Stories Sell Ideas.

Or, you can get the UIE Virtual Seminar Storytelling for UX (How stories communicate, explore, persuade, and inspire)

Has a story every carried the day for you? Tell us about your juicy stories.