Storytelling for UX: Designing with experience plotting

Are you looking for a way to plan the structure of your UX stories better? UX Toyko’s Experience Plotting might be the answer. It’s a way to map out the framework of a story that lets you decide how to incorporate your story elements into a structure. The goal is to quickly visualize the material that will go into the story and identify how they fit into a series of clear, compelling scenes.

• Start with the story fragments, or short anecdotes, collected in your UX research.
• Select a few, and identify the activity, context, emotion, images and specific story elements for each anecdote.
• Map the anecdotes onto a story structure like the hero’s journey, in a quick whiteboard sketch, or a structured matrix.
• Identify the scenes or sections of the story, with one anecdote in each.

The final matrix also adds the device used in each scene – a great way to plot the user experience journey for activities that happen over time or across different contexts and devices. Now you are ready to create a story that shows how the experience unfolds and can be a trigger for design ideas.

There’s more about Visualization of UX with Stories on the UX Tokyo blog (in Japanese)

Thanks to Yoshinori Wakizaka (@wackiesrock), the translator of the Japanese edition of Storytelling for User Experience for sharing these links and the UX Tokyo journey to create Experience Plotting.