We have lift off! The book is launched.

It is such a pleasure to finally be writing this post announcing the official publication of *Service Design: From Insight to Implementation* today. Cue fireworks and champagne!

If all has gone to plan, you should see the updated table of contents and summary here on the book’s site. You will also see the shiny “Add to Cart” button. Don’t forget to click that. Lots of times. Everyone you know almost certainly wants a personal copy. Don’t deny them that pleasure.

In the book we thank many people who have helped us along the way, but we would also like to specifically thank the Rosenfeld Media team who have worked behind the scenes to design and produce the physical and digital versions of the book. There is a long road from finishing the final draft of a *text document* to actually having a proper, edited, proof-read, indexed and typeset *book* that you can hold in your hand physically or read on one of the thousands of devices you have. (See? Even our book is multi-channel.)

We hope the navel-gazing days and searching for an identity with “What is service design?” questions are behind us and that this book has helped that process along a little. Although service design can no longer be said to be an “emerging” discipline, it is still young and we hope that others continue to contribute to its range of methods, case-studies and growth. I write this sitting in Oslo airport dealing with the chaos that two cancelled flights back to Germany has wrought. Whenever I experience the sharp end of services going wrong, there is no doubt in my mind that the world needs service design more than ever.

Please send us feedback on the book – any thoughts, corrections and questions are always very much appreciated. Please point us to any tweets blog posts and Amazon.com reviews, even if it is just a couple of sentences. Having discussed, written and re-written amongst ourselves, now it is your job to continue and co-produce the conversation ahead.

As always, there are ideas that did not make it into the book, either because they did not really fit into the structure or, more often, because they were still half-baked. Some of those half-baked ideas may become fully-baked one day and form either an extension of the book via this site or another book entirely. Tell us what you would like to know more about.

For now, though, we’re going to drink a well-earned toast to this baby’s birth. Enjoy!

p.s. Join Ben, Lavrans and I for our [O’Reilly webcast tomorrow](http://oreillynet.com/pub/e/2625). We will going through an introduction to the book’s main themes plus some war stories in the form of a case-study.