Enterprise Experience Community

Directors of UX are navigating an overwhelming set of explicit and implicit expectations in their work, leading to frustration, anxiety,

May 18, 1pm PT/4pm ET – Register to attend Design teams are often faced with lack of research resources that

April 20, 8am PT/11am ET – Register to attend. Companies are spending millions of dollars on shadow design teams (aka

March 23, 4-5pm ET. Register to attend via Zoom.   Join us for an exciting talk about the importance of

January 26, 4-5pm ET. Register to attend via Zoom.   Design systems, processes and guidelines have made UI design more

Register to attend via Zoom, December 1, 4-5pm ET Many of the most successful software development practices — like agile

Date: Thursday, October 27 Time: 11am PST/2pm EST Register for this event. Learn how Honeywell Aerospace’s design team helps customers create aircraft

Register in advance via Zoom September 22, 4-5pm ET At our September Enterprise Experience Community call, we’ll host a double-header

August 11, 4-5pm ET. Register to attend via Zoom.   Rapid advances in Artificial Intelligence and machine learning are transforming

Thursday, May 19, 11am ET. Register in advance via Zoom Against increasing automation and instrumentation, community curator Uday Gajendar argues

Register in advance to attend via Zoom The infrastructures of everyday life shape how we live together, and what we’re

Click here to register in advance for this meeting. After registering, you will receive a confirmation email containing information about joining

Click here to register in advance for this meeting. After registering, you will receive a confirmation email containing information about

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Design at Scale Scaling in the Face of Uncertainty June 8-10, 2022—Virtual

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

Join us for an enlightening approach to achieving our goals as designers, in a fireside chat with Ryan Rumsey, Chief Executive Officer, Second Wave Dive. He will share his own journey from Apple to Electronic Arts (EA) and beyond as a design leader learning how to gain effective influence with “the business” side of things. 

Join here for an invitation to the call. You’ll receive a welcome email with a link to our archive of

We’ll host a live conversation about Dantley’s own path of becoming a design leader, diving into his influences and lessons learned along the way.

Kit Unger started her UX career as a “team of one,” and now manages a team of over 30 people as Senior Director of Experience Design at Smartsheet. We’re excited to have her as the leader of a group of presentations on “Keeping Up with Rapid Growth – From Startup to Enterprise” at Enterprise Experience 2020.

For this month’s call we’re convening a 3-person panel to share diverse stories and paths of becoming a UX managerfrom writing, to print/graphic design, and even theater!

Best Buy’s Jamie Kaspszak and USAA’s Frank Duran join Lou and Bob Baxley to discuss how UX plays a critical role in bridging their organizations’ silos and disciplines.

Dan Willis is Director of Customer Experience at the General Services Administration’s Centers of Excellence, and the mastermind behind past Enterprise Experience conferences’ wildly-popular “Storytelling Sessions.”

As creators, we know the value of curiosity. As communicators, we know the value of relationships. Join us to build on existing product skills to work better with difficult people. 

During our May 28 community videoconference (4-5pm EDT) we will provide a live interactive preview of some “in development” material from the upcoming EX2020 virtual conference happening later this year (Aug 31 – Sept 3).

In this talk, Laura Klein, author of “Build Better Products” and “UX for Lean Startups” shares some tips for companies who want to find new business models before the old ones stop working.

Lada began her career in prison, spending lots of time with murderers and drug dealers! Not what you think, though: she was a psychologist researching the personality changes caused by long-term imprisonment. The experience led her to a better understanding of how universally transferable the principles of research and design are, whether in a prison or at an enterprise. In this episode of the Rosenfeld Review, Lada shares her career path and the story of how she ended up in UX, and the themes she’s developed for the upcoming Enterprise Experience conference.

In this episode of the Rosenfeld Review, Mariano and Lou discuss the challenges of collaboration among remote teams and how platforms like MURAL can level the playing field between coworkers, often flattening hierarchies and changing culture in the process.

Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users.

Whew! That’s a certainly a tough situation, no question! If I can read between the lines a little bit here, seems the fundamental issue is around three critical, interrelated axes: presence, influence, and access. Getting access to the right end-users so you can run useful studies is essential – but in organizations not yet fully understanding and fluent in the value of user research, it’s dependent on your ability to communicate the value and build up trust.

Whether you are part of a start-up and therefore just starting in on UX in the organization, part of an established UX team, or anywhere in between, it can be useful to step back now and then and ask questions such as:
How mature is our UX practice?
Where are we “at” in the maturity process?
How would being more mature help us?
What is the next step for us?
How can we best, but also realistically, move forward?

We hear a lot of talk about “digital transformation.” But isn’t that what we’ve been doing since the Web emerged in the late 1990s? Why is this still so aspirational for so many organizations? In his consulting practice with Factor, Bram Wessel sees first-hand how enterprise-scale organizations are awakening to the reality that the information itself that drives experiences and gets implemented in technologies —the Information Layer, if you will— is increasingly a tangible organizational asset. As such, it’s as critical as any other kind of infrastructure. Bram joins Lou to ponder where we’ve been and where we might be headed in the realm of enterprise information architecture.

Only 85 at our lowest price; when they’re gone, prices go up! Register now.

Your question reminds me of the critical question a mentor posed to me as I was weighing a few job offers: “Are you earning, learning, and burning?”

There’s no silver bullet to building a diverse and inclusive organization at scale. So how do you know what things to try, and what’s working and what isn’t? Our UX team used our user research chops to look at this problem in a user-centered way. In this session, we’ll share how we married data and qualitative research to identify and fix holes in our recruiting, hiring, and retention practices.

November #EnterpriseExperienceAdvice

Calls recordings are free for all community members. Join here for an invitation. As practitioners, we are often asked to craft

Forrester applied their rigorous Total Economic Impact™ methodology, surveying more than 60 senior executives from Fortune 1000-sized global enterprises… The exciting results of this report can be broken down into three key takeaways: alignment, speed, and value. 

“User experience is vital to enterprises today. Difficult, but vital. Big players across the board are recognizing that users now

According to UserZoom’s “State of UX in the Enterprise” report, it’s securing resources or budget, with 60% of their survey respondents “grappling with the complexities of just being able to afford to *do* user research.” Read more

August #DesignOpsAdvice: What to do when stakeholders expect you to “design it like it is on Amazon” 

What’s your burning question about Enterprise User Experience Design? Our advice columnist, Uday Gajendar (UX Architect at Automation Anywhere) can answer—or find someone who can!

Enterprise Experience Community co-curator Uday Gajendar has two books to share this month!

This webinar will cover the similarities between digital medicine design and Enterprise UX. You will be surprised to see how much they have in common as well as what else you need to know to enter this cutting-edge UX domain.

In this informal session followed by extensive Q&A, Greg Nudelman, the author of 5 UX design books, veteran presenter, and designer of conversational UIs on 5 different projects in a variety of industries will discuss key aspects of the conversational bot experience and conversational UI best practices.

This talk will highlight how Nick has used this ability, featuring examples of connections made and some he wished were made sooner. He will also share some practical methods to collect these data points so that more valuable connections can be made.

As the information revolution increases scale and shifts the focus of designing to complex adaptive systems,
problem-solving increasingly misses the mark; design needs a new frame.

In this community call, Jack Moffett will facilitate a discussion about SAFe and the UX team’s place in it. How does it differ from straight Agile, what are the challenges designers will be facing, and how can we ensure that we can do quality work for our users? Will we be SAFe or sorry?

Community members have access to all past recordings. Join here. Kim Lenox currently heads up the product design organization at

Theresa Neil and Jes Reynolds will cover best practices, tips and tricks, and you’ll get your hands dirty fixing some egregious dashboards.

Join Two Waves author Jorge Arango for a Q&A about how design can help organizations thrive by reducing volatility, uncertainty, complexity, and ambiguity.

Are you someone who cares deeply about enterprise experiences but are NOT a member of the UX “tribe”? Then please help us make a case to people like you about why they should care about and be involved in enterprise experience design.

We’ll look at which charts to use when, creating accessible color palettes, and preview some new visualizations Theresa Neil has been testing in enterprise organizations. 

High-quality conferences can be expensive—especially for those from underserved groups. So we’re offering three scholarships to deserving candidates. Each scholarship

We’re excited to announce our two conference keynoters: Tatyana Mamut and Iram Shah. When it comes to cross-functional collaboration, they have a wealth of experience to share; learn more about them here.

Join Cheryl for a Q&A session to ask questions about Cheryl’s DesignOps Summit 2018 improv talk, questions about improv theory, or how to apply improvisational techniques to your storytelling and facilitation.

From how creativity in an institution can create more innovation company-wide, to the importance of team diversity, Dave brings a wide range of perspectives to this year’s conference curation team.

A highlight of the conference, the Storyteller Sessions are a set of five-minute talks from professionals who share their challenges and successes. Apply by March 2.

Sam McAfee is not a UX guy, which is why we’ve asked him to be one of our curators for Enterprise Experience 2019. This year’s program is designed to help UX leaders align, collaborate, and cooperate with peers from other functions in the enterprise—like engineering and product management, two areas Sam knows better than most.

We’re seeking nominations and applications for Enterprise Experience presentations and speakers. Nominations are due by EOD Sunday, February 10. Selections will be announced in mid-March.

If you’re a UX leader or manager who’s facing one of these challenges, Enterprise Experience is the conference for you.

In this discussion with Simon Wardley of the Leading Edge Forum, we looked at the subject of maps and topographical intelligence and whether they apply to business. The recording and transcript are available for all EX Community Members.

Facing challenges at the intersection of business models, technical developments and human needs, enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address relationships to people holistically.

Lean expert and author Jeff Gothelf joined us on 1/10/19 to take your questions and talk about the intersection of lean and design in general. The recording is available to our EX Community members via Dropbox. Not a member? Register at the top of this page for access.

What is the cost of our quick fixes to our customers? Nancy Douyon, International Research Lead at Uber, talks about how having a nobility complex can hinder your UX design, and how you can build for scale.

How do we bring back humanity to technology? John Taschek explains how his role as the Senior Vice President of Strategy at Salesforce focuses on people first, and how you can bring these principles into your UX design.

Organizational silos compound those challenges exponentially. Listen to our speakers from our INVEST theme at Enterprise UX 2018 to learn what you can do to quantify the value of UX across an enterprise organization.

How do you build genuine relationships in the workplace? Dorelle Rabinowitz, the Senior Director of Global Design for Paypal, discussed how to build the “trust” muscle to transform your work life from the inside out at Enterprise UX 2018.

Why do designs often end up sitting on a shelf? Patañjali Chary, Vice President of User Experience at Ellie Mae, discusses how asking the right questions can help get everyone invested in UX.

What is a UX maturity model – and how does that model help you grow from a start-up company to

How do you communicate the value of UX, especially across the broad scope of an enterprise level org? Watch top enterprise UX designers discuss audience questions about how to apply communication strategies in the real world.

Janaki Kumar, Design Evangelist in the Office of the Chief Design Officer at SAP speaks about how changing the relationship between work and employment – and the role of business in society – can free people up to innovate with purpose.

UX mapping can be applied to so much more than design work. At Enterprise UX 2018, Jim Kalbach, Head of Customer Experience at MURAL, spoke about how UX mapping became integral in changing the minds of former members of some of the most dangerous hate groups in the world.

How do you calculate the return on investment (ROI) for an enterprise-level organization – and if it can be, what would it take? At Enterprise UX 2018, JD Buckley, of ADP, discussed how UX designers can communicate their value in a way that businesses can understand.

It’s story time! Pull up a chair and listen to real enterprise designers at EUX 2018. Listen in as they share stories of difficulties, horror stories, and experiences that influenced them as UX designers.

How do you build products with meaning, impact, and that ultimately are a force for good? Watch top enterprise UX designers discuss how they’ve built products and teams with a bigger vision in mind.

At Enterprise UX 2018, Marina Martin shared how her one simple idea – asking a veteran how to navigate the VA online – ended up changing the game for millions of veterans awaiting care.

At Enterprise UX 2018, Mariah Hay of Pluralsight discussed the ethical considerations that every designer should apply to their work.

How can you bring your team together so that everyone’s on the same page when building products? At Enterprise UX 2018, Husani Oakley, SVP and Director of Technology at Deutsch, discussed his career failures and how they led him to build teams that build products.

What happens when you take apart the individual pieces that make up the design of your organization? And, more importantly, how do you make it better? That’s where Organizational Design comes into play.

Enterprises present complex challenges for designers and, really, everyone in a large org. Lou talks with Dick Buchanan about his pioneering work around the “fourth order of design,” and how design and systems thinking are related.

Lou talks with Lisa Welchman, digital governance expert and author, who explains the two big factors that lead to governance failures.

The fable of The Blind Man and the Elephant is a favorite here at Rosenfeld Media. But how does that apply to enterprise design?

What goes into crafting a truly amazing enterprise-level user experience? Theresa Neil, founder of Strategy + Design, discusses the unique UX challenges faced by enterprise-level clients.

If you want to make sustainable change, you have to dive deeper into the organization. Leisa Reichelt shares how she built and lead user research teams for the Australian and UK governments and how she’s continuing her work at Atlassian as Head of Research and Insights.