Milan Guenther – Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People

We really enjoy Milan Guenther’s philosophy and work—engendered in both his book and the related series of Intersection conferences. All seek to combine a variety of perspectives and functions involved in creating great enterprise experiences.

Milan Guenther: Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People (Morgan Kaufmann, 2012).

Many organizations struggle with the dynamics and the complexity of today’s social ecosystems connecting everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments and human needs, enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address relationships to people holistically.

In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture and Experience Design on common course to shape tomorrow’s enterprises. This book gives designers, entrepreneurs, innovators and leaders a holistic model and a comprehensive vocabulary to tackle such challenges.