Bridging Physical and Digital Spaces: Approaches to Retail Service Design with Catherine Dubut, Lead UX Strategist at Samsung.com

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    Bridging Physical and Digital Spaces: Approaches to Retail Service Design, Thursday, March 18, 11am-12pm ET

    Bridging Physical and Digital Spaces: Approaches to Retail Service Design

    Retail presents a uniquely exciting environment in which to discover service design journeys at the intersection of physical and digital spaces. What role can store employees play in the development of new technological processes? How can we engage with this environment and its people in a meaningful, impactful way? We’ll cover approaches from a UX research and strategy lens with REI as a case study, and reflect on the challenges faced in this space.