Building a Rapid Research Program

May 18, 1pm PT/4pm ET – Register to attend

Design teams are often faced with lack of research resources that can lead to bottlenecks in execution, an ever growing backlog of research questions or worse releasing products without sufficient research. This can lead to rework and expensive development costs.

A rapid research program is a tactical, flexible framework that helps teams build better products by executing on more research faster. This model requires aligning resources to operationalize the process and reduce the overhead and time of standard research processes like recruiting.

Join this session to hear how Feleesha led this program at LinkedIn, alternate models that can work for your team, and leave with a list of the biggest considerations in creating your own Rapid Research program for your enterprise team.

ABOUT FELEESHA STERLING

Feleesha Sterling has 10+ years usability researcher experience with nationally recognized brands including LinkedIn, Google, Wells Fargo Advisors and Bank of America.
She has worked across multiple disciplines including social media, equity, accessibility, fintech, edtech, and ecommerce. Most recently, she launched the Rapid Research Program at LinkedIn that has grown from serving the consumer team to include multiple researchers across all enterprise and consumer products.
She is now taking those Rapid Research learnings to her own consulting practice for teams struggling to conduct quality research with impact and speed. As founder of Align Rapid Research she offers practical usability services for planning, clarifying design goals, incorporating user feedback and providing fast actionable solutions.