Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for GE. At GE, he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways.

Greg has managed teams and practiced as a designer for over 20 years in user experience, branding and customer experience roles. Greg was a founding board member of the Interaction Design Association and chair of interaction09|Vancouver.

Greg will be giving our opening keynote.