Nathan Shedroff

Co-author of Blind Spot and Make It So; author of Design Is the Problem

About Nathan

Nathan Shedroff is the executive director of Seed Vault Ltd, a Singapore-based platform building an independent, trusted bot economy on the blockchain. He manages a cadre of experienced bot enthusiasts and technologists developing new ways to ensure user privacy, shepherd the shift to this new paradigm, create ways for people to profit from their creative work, and save the business sector from its most critical threat ever. He is a design pioneer turned entrepreneur and an international educator, speaker, and consultant.

Nathan was the founder and chair of the ground-breaking Design MBA programs at California College of the Arts (CCA) in San Francisco, CA. These programs prepared the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful by uniting the perspectives of systems thinking, design thinking, sustainability, and generative leadership with strategic tools that lead people through ambiguity.

He speaks and teaches internationally, and his many books include Blind Spot: Illuminating the Hidden Value of Business, Experience Design 1.1, Making Meaning, Design Is the Problem, Design Strategy in Action, and Make It So.

He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decades-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.