Delivering Information Architecture and Taxonomies at Enterprise Scale

What you’ll learn

• A framework for shifting to an enterprise taxonomy model that meets the needs of your enterprise and the individual business units, systems, user profiles, and interfaces.
• Discussion of the impacts of a taxonomy project on technology, governance, workflows, marketing, analytics, search, compliance, and the interaction with master data management.
• Practical tips for providing stakeholders with resources to navigate internal tensions around implementation, and promote sustainable organizational alignment.

Who should attend?

Practitioners through directors charged with unifying information across multiple business use cases, customer groups, teams, in complex technical environments.

Pre-requisites

Working understanding of taxonomy, IA, or UX basics suggested

About the instructors

Bram Wessel and Gary Carlson
Bram Wessel is co-founder of Factor, an enterprise IA consulting practice in Seattle. In over a quarter-century of experience as a user-centered design and research professional, Bram has arrived at the strong conviction that digital technology should be an enabler —not the object— of human experiences. Bram has provided information architecture, user research, and interaction design for a diverse array of organizations such as Adobe, Amazon, Backcountry, the City of Seattle, Common Spirit, Crate & Barrel, Disney, Expedia Group, Funko, GE, Genuine Parts Company, Group Health, Intel, Lionsgate, Microsoft, Nordstrom, Real Networks, Safeco/Liberty Mutual, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers, among many others. A tireless advocate for the IA/UX discipline, Bram is a frequent speaker at conferences such as the Information Architecture Conference, Interaction, World IA Day, UX Week, ConveyUX, Seattle Interactive Conference, Taxonomy Bootcamp, Enterprise Search & Discovery, and Seattle Design Festival. He also takes pride in Factor’s support of the regional UX and IA community’s meetups and workshops. Bram is committed to educating the next generation of practitioners through his co-development of the Information Architecture curriculum at the School of Visual Concepts, and as a guest lecturer at the University of Washington’s MCDM and MLIS programs.

Gary helps organizations from small local businesses to Fortune 100 companies boost revenue, customer satisfaction and efficiency via well executed information and knowledge management initiatives. Bringing over 20 years of experience as a taxonomist, consultant, and information strategist to every project, Gary’s current focus is helping companies develop their information infrastructure to deliver business success and satisfy customer goals. He keeps a weather eye on content strategy, IA, and UX – sea kayaking when possible.