Information Architecture Essentials

  • More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more. Good experience requires that these systems be coherent and understandable. As a result, information architecture (IA) is more important today than ever before.

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    What you’ll learn

    In this one-day workshop, you’ll take a fast-paced journey that leaves you with an understanding of the primary goals of information architecture, from how it helps search efforts, to conceptual modeling and how UX designers can communicate IA design concepts to other team members. You’ll also learn how to use IA’s basic components of organization schemes, labeling systems, and navigation systems to design architectures that can evolve over time.


    The workshop is divided into four parts:

    Part 1 introduces information architecture
    Part 2 covers conceptual modeling, which is foundational to good IA
    Part 3 reviews the standard components used to implement information architectures
    Part 4 describes essential skills one must master to actually do IA

    Hands-on exercises give participants a direct practical understanding of key IA concepts.